While the implementation of voice technology through the business phone system in the restaurant industry comes with certain perceived drawbacks, the advantages that firms stand to gain far outweigh any such biases. Voice technology eliminates the human factor from the restaurant experience, and some may claim that this is the detriment of the industry and to the dining out experience. With that being said, let’s look at why you need voice solutions for restaurants.
Increased Profits via New Channels
Similar to automated chat support that you often come across on websites, voice-driven ordering makes use of artificial intelligence to offer patrons virtual assistant functionality in a friction less, natural way. Today, almost every facet of our lives has been transcended by voice assistants (mobile, workplace, car, home). This trend, combined with the advancement of voice commerce platforms, has created new, emerging sales channels that increase the surface of purchase for the consumers of the next generation. Restaurants who gain first-mover advantage in this space have the chance to save on operational costs via automation, increase brand awareness, and ultimately drive more revenue.
Evolving on Premise Ordering
Restaurants and kiosks that have implemented ordering at the table through the use of a tablet had amplified revenue substantially in every case. Patrons were ordering more items, along with the ability of the establishment to serve more people had increased tremendously. When the existing self-service technologies are integrated with voice-first capabilities, increased revenue will be perpetuated by mitigating the learning curve associated with touch-only user interactions, broadening adoption to current restaurant patrons.
Personalized Service for Customers
Voice-enabled ordering allows restaurant owners the ability to customize their customers’ service. Taking the human element away from ordering may be perceived as negative. However, customized treatment of customers in the traditional operation of a restaurant comes at the expense of efficiency and speed. The use of a voice-based system makes sure that patrons will be served in a timely manner. A voice-powered platform that makes use of artificial intelligence can provide suggestions to customers based on previous visits to the establishment. Plus, some systems go out of their way and implement facial recognition technology.
Gain Valuable Insights
Voice-driven ordering not just offers convenience and helpful information for the customer by taking in their preferences, but can also offer the restaurant owner important analytics in increasing revenue and growing their business. Individual customers’ behaviors can be summed into meaningful groups that demonstrate overarching trends. In fact, a study hinted that self-service kiosk patrons were more likely to order dessert than in a traditional restaurant setting. When backed by actual data, small behaviors like this can make a huge difference.
Moving Forward
The wave of voice commerce is changing a lot of industries quite rapidly. Everything from payment systems to speakers is incorporating the synergies that voice technology offers. Currently, e-commerce enterprises are actively using it, and technology giants are testing their services in with voice-based capability. For some of these big fishes, it may be a matter of being able to maintain a competitive edge or be reduced to late-movers.
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